Uglies by Sue

Ugly is what the kids go for these days. Gone are the days of Barbie, dolls that pee themselves and fluffy teddy bears. The rage today are UglyDolls. They look peculiar, often with multiple brains and horns but they are decidedly quirky and kids love them.

My company, Quirky Toys Pty Ltd, is making these dolls out of chocolate. Not just ordinary milk chocolate but plain chocolate, white chocolate and a favourite for kids is bound to be blue chocolate which matches the real thing. The chocolate is covered with a strong foil, blue of course and the eyes are made out of real pink buttons. The Ugly dolls are not much bigger than an egg.

Can you imagine a Nandy bear hunt? Where these blue foil uglies are hidden around the garden? They are malleable so can sit on branches, nestled in the fork or they can balance on smaller shrubs hidden by a few leaves. Bend their little arms and they can even hang, say from the washing line.

My Company, Quirky Toys, has been in the toy business for 10 years and specialise in toys for the 5-10 age group. We have a department dedicated to researching what kids love today and what they are going to love tomorrow. We mainly employ Generation Y who are very skilled at getting out there on the streets and talking to kids. Of course this same generation are experts when it comes to technology. They have designed and implemented our new web site and some of them have even contributed to the Design Department when we are looking to launch new products.

We can make these uglies into eggs easily. We have a pro-forma cast which can be used for the normal production or any other liquid including chocolate. So our eggs will be cheap to manufacture and therefore cheap to market and sell. 6 of the toys will fit into the standard egg carton. This is the bit I love, just imagine a kid opening the egg carton to find uglies and not eggs. They will just die and go to heaven. How quirky is that?

Image downloaded from http://learningexpressblog.