“Mr. Bunny a Don Draper is here to see you.”
“Ah, thanks Bettina, please show him in.” The Easter Bunny sat with a smug look, his whiskers twitching with anticipation. “The fun begins”, he thought to himself.
Bettina escorted a tall, handsome and well dressed man into the office. He strode over self-assuredly and held out his hand. “Don Draper Mr. Bunny. It’s such an honor to have been invited here. What can I do to be of service?”
“Thank you Bettina. Mr. Draper, please have a seat.”
“I’ll get right to the point. I called you in because I’m in need of some help and I think you’re the man for the job. Easter is being stolen from me. The Christian Right as they like to call themselves is trying to take the Bunny out of Easter. Preposterous! I invented Easter over 5,000 years ago. It had always been a Pagan celebration of the coming of spring until these Johnny-come-latelys hijacked MY EASTER and put their Savior into a feature role. Well share the joy I always thought. But now they want ME OUT. Can you believe it? Well I’m taking the gloves off. No more timid rabbit over here. I’m taking back Easter to the Pagan ritual it always was and I want you to design a whole new Pagan campaign for me. They tell me that you and your firm are the best. What do you think you can do for me?”
Don Draper sat there stunned. He was speechless. His brow furrowed as he ran ideas back and forth in his mind. Pagan…. Easter…. Taking the gloves off…. Suddenly his eyes lit up and a smile as big as his idea broke out. “Mr. Bunny, this is just shooting from the hip so let’s run it up the flagpole before we judge it. We are going to promote the 2011 Easter Holiday with chocolate Lady Gagas. The campaign will feature Lady Gaga in the flesh, on television, talk-show radio, Blogs, twitters, Facebook, you name it. The queen of Pagan will bring the Pagan back to Easter.”
Easter Bunny sat there stunned. Except for 2011 Easter Holiday he didn’t understand a word that Don Draper had said. “Mr. Draper for starters, what is a Lady Gaga?”
“Mr. Bunny, Lady Gaga IS Pagan. Nothing would upset your opponents more than this person. She has already captured the hearts, souls and allowances of the world’s youth. What Lady Gaga wants, Lady Gaga gets.”
“Stop right there Mr. Draper. I’ve heard enough. Go back to your office and bring me your ideas. Money is no object. I haven’t spent a cent on marketing in 5,000 years and my war chest is impressive.”
“Thank you Mr. Bunny. Let the battle begin.”
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2 comments:
Very different and Rick, it's nice to have you back on line. I like the inclusion of the history of easter and going back to Pagan days and I have no idea how you came up with the idea of Lady Gaga, but it's very funny. I think Don Draper was well and truly enrolled in Easter Bunny's plight and he just went for it. Just one thing about POV. If Don Draper is telling the story he wouldn't know what Easter Bunny was thinking and if the story was from Easter Bunny POV I don't think he could tell that Don Draper was stunned. I'm glad this came up, I'd forgotten about the distinction POV. Well done with the story (and the prompt idea)
Kerry says:
Nice one Rick. I like the idea that the Easter Bunny wants to start a revolution over Easter. Given that Mr Bunny didn't understand a word that Don Draper said in his spiel I was surprised that he gave over the contract for the campaign so easily, but he was obviously up for a complete makeover! Great stuff. Very imaginative.
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